Overview
Mickey the Monkey was created as a speculative mascot for Huffer’s 25th birthday. Inspired by the brand’s original snow-and-street identity, Mickey merges traits of Japanese macaques and rhesus macaques. The design reflects Huffer’s rebellious yet inclusive personality.
Category
Illustration | Branding | Merchandise
Project Type
University project
They’re fitted in an iconic Huffer down jacket, in icy blue and baggy jeans straight out the 90’s to amplify the fusion of snow and street. I have given them a warm friendly face with some edgy fur to keep them inviting but maintain some attitude. The hero opts for a more dynamic pose where you’d naturally catch Mickey either shredding the streets on their skateboard or catching some big air on the mountains.
